Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

e-book

Mastering Strategic Management

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Apple to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies. You can expect Mastering Strategic Management to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course. See for yourself by checking out the book online today.

Subjects:: Management
Keywords:: Strategic planning Planning
Resource Type:: e-book

e-book

A Brief Introduction to Engineering Computation with MATLAB

A Brief Introduction to Engineering Computation with MATLAB is specifically designed for students with no programming experience. However, students are expected to be proficient in First Year Mathematics and Sciences and access to good reference books are highly recommended. Students are assumed to have a working knowledge of the Mac OS X or Microsoft Windows operating systems. The strategic goal of the course and book is to provide learners with an appreciation for the role computation plays in solving engineering problems. MATLAB specific skills that students are expected to be proficient at are: write scripts to solve engineering problems including interpolation, numerical integration and regression analysis, plot graphs to visualize, analyze and present numerical data, and publish reports.